description: "Using Hugo to politely ask AI bots to not steal my content - and then configuring Cloudflare's WAF to actively block them, just to be sure."
featured: false
toc: true
categories: Backstage
tags:
- cloud
- cloudflare
- hugo
- meta
- selfhosting
---
I've seen some recent posts from folks like [Cory Dransfeldt](https://coryd.dev/posts/2024/go-ahead-and-block-ai-web-crawlers/) and [Ethan Marcotte](https://ethanmarcotte.com/wrote/blockin-bots/) about how (and *why*) to prevent your personal website from being slurped up by the crawlers that AI companies use to [actively enshittify the internet](https://boehs.org/node/llms-destroying-internet). I figured it was past time for me to hop on board with this, so here we are.
My initial approach was to use [Hugo's robots.txt templating](https://gohugo.io/templates/robots/) to generate a `robots.txt` file based on a list of bad bots I got from [ai.robots.txt on GitHub](https://github.com/ai-robots-txt/ai.robots.txt).
I dumped that list into my `config/params.toml` file, *above* any of the nested elements (since toml is kind of picky about that...).
I'm hosting this site [on Neocities](/deploy-hugo-neocities-github-actions/), and Neocities unfortunately (though perhaps wisely) doesn't give me control of the web server there. But the site is fronted by Cloudflare, and that does give me a lot of options for blocking stuff I don't want.
So I added a [WAF Custom Rule](https://developers.cloudflare.com/waf/custom-rules/) to block those unwanted bots. (I could have used their [User Agent Blocking](https://developers.cloudflare.com/waf/tools/user-agent-blocking) to accomplish the same, but you can only set 10 of those on the free tier. I can put all the user agents together in a single WAF Custom Rule.)
(http.user_agent contains "AdsBot-Google") or (http.user_agent contains "Amazonbot") or (http.user_agent contains "anthropic-ai") or (http.user_agent contains "Applebot-Extended") or (http.user_agent contains "AwarioRssBot") or (http.user_agent contains "AwarioSmartBot") or (http.user_agent contains "Bytespider") or (http.user_agent contains "CCBot") or (http.user_agent contains "ChatGPT-User") or (http.user_agent contains "ClaudeBot") or (http.user_agent contains "Claude-Web") or (http.user_agent contains "cohere-ai") or (http.user_agent contains "DataForSeoBot") or (http.user_agent contains "FacebookBot") or (http.user_agent contains "Google-Extended") or (http.user_agent contains "GoogleOther") or (http.user_agent contains "GPTBot") or (http.user_agent contains "ImagesiftBot") or (http.user_agent contains "magpie-crawler") or (http.user_agent contains "Meltwater") or (http.user_agent contains "omgili") or (http.user_agent contains "omgilibot") or (http.user_agent contains "peer39_crawler") or (http.user_agent contains "peer39_crawler/1.0") or (http.user_agent contains "PerplexityBot") or (http.user_agent contains "Seekr") or (http.user_agent contains "YouBot")